https://ewanleedesign.com Ewan's Portfolio Thu, 05 Dec 2024 14:21:43 +0000 https://ewanleedesign.com en https://ewanleedesign.com/index Sun, 05 Nov 2023 13:53:06 +0000 Ewan's Portfolio https://ewanleedesign.com/index https://ewanleedesign.com/Funny-Or-Die Sun, 05 Nov 2023 13:53:07 +0000 Ewan's Portfolio https://ewanleedesign.com/Funny-Or-Die Funny Or Die&nbsp; ︎︎︎Motion ︎︎︎3D Programs: Illustrator, Photoshop, After Effects In redesigning Funny or Die's visual identity, the mission is to empower viewers with the reins of humor. The goal is to create a space where audiences define what's funny and actively curate resonant content. Acknowledging the personal nature of laughter, Funny or Die highlights the importance of individual comedic voices, spotlighting each one on their unique stage. This rebrand transcends visuals, offering an engaging experience that celebrates diverse and authentic voices within the community. It's an invitation to join a comedic revolution, where every laugh is a valued expression on their uniquely owned stage. Logos The logo integrates a green slash, symbolizing the "or," which separates the speech bubble into two parts, cleverly spelling out "Funny Or Die." This dynamic logo is adaptable and can be shortened as needed across various formats. <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/c495312ab6081f609d98c2cae609c1afbcb3b2e10514e587e0675bda8079d7a5/FOD_Logo1-01.jpg" data-mid="197407983" border="0" src="https://freight.cargo.site/w/1000/i/c495312ab6081f609d98c2cae609c1afbcb3b2e10514e587e0675bda8079d7a5/FOD_Logo1-01.jpg" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/c0fd59178e6b233adc6f233f4c31e2657eac5ef44de16174e1c796cda09d90a4/FOD_Logo2-01.jpg" data-mid="197407984" border="0" src="https://freight.cargo.site/w/1000/i/c0fd59178e6b233adc6f233f4c31e2657eac5ef44de16174e1c796cda09d90a4/FOD_Logo2-01.jpg" /> Logo Intro <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/d6674124e943b30756793be3a6d150cf40e819d058bc7a7f582086cc89f73fb5/Intro.gif" data-mid="200000744" border="0" src="https://freight.cargo.site/w/1000/i/d6674124e943b30756793be3a6d150cf40e819d058bc7a7f582086cc89f73fb5/Intro.gif" /> Logo Outro <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/a451461810a2e10ac7489f96de595670ce1b6f4fd7bac4da8213be34836c1f6e/outro.gif" data-mid="200000746" border="0" src="https://freight.cargo.site/w/1000/i/a451461810a2e10ac7489f96de595670ce1b6f4fd7bac4da8213be34836c1f6e/outro.gif" /> Graphical Elements/Textures Elongated speech bubbles, hand-drawn pen marks, and lively emoticons collaboratively shape a vibrant and dynamic design, fostering both visual expressiveness and engagement. This amalgamation forms a creative and analytical language that effectively conveys a nuanced sense of critique. <img width="8000" height="1900" width_o="8000" height_o="1900" data-src="https://freight.cargo.site/t/original/i/65b688019b4836a9cb88a558a37d10939eaf332a20b3b2caa2363792b73749a1/FOD_Textures-01.png" data-mid="197408813" border="0" src="https://freight.cargo.site/w/1000/i/65b688019b4836a9cb88a558a37d10939eaf332a20b3b2caa2363792b73749a1/FOD_Textures-01.png" />Brand Colors <img width="8000" height="3513" width_o="8000" height_o="3513" data-src="https://freight.cargo.site/t/original/i/0b21ea83d0f20eaabf9f5409dd98abcc01ac7c449afb289b241c9ce4c35c282f/Color-01.png" data-mid="197408829" border="0" src="https://freight.cargo.site/w/1000/i/0b21ea83d0f20eaabf9f5409dd98abcc01ac7c449afb289b241c9ce4c35c282f/Color-01.png" /> Identity Posters <img width="1348" height="2022" width_o="1348" height_o="2022" data-src="https://freight.cargo.site/t/original/i/66887059db551b2bc1f17fea6371336ed53b973ad9fb31868ae6a9ceb95c5506/Screen-Shot-2023-11-14-at-3.43.02-PM.png" data-mid="197408429" border="0" src="https://freight.cargo.site/w/1000/i/66887059db551b2bc1f17fea6371336ed53b973ad9fb31868ae6a9ceb95c5506/Screen-Shot-2023-11-14-at-3.43.02-PM.png" /> <img width="1348" height="2022" width_o="1348" height_o="2022" data-src="https://freight.cargo.site/t/original/i/14e4fd8eeee272f0a904e9b34d54c694f0f1a0990d6f5318e1796d413a68fe53/Screen-Shot-2023-11-14-at-3.43.07-PM.png" data-mid="197408430" border="0" src="https://freight.cargo.site/w/1000/i/14e4fd8eeee272f0a904e9b34d54c694f0f1a0990d6f5318e1796d413a68fe53/Screen-Shot-2023-11-14-at-3.43.07-PM.png" /> <img width="1348" height="2022" width_o="1348" height_o="2022" data-src="https://freight.cargo.site/t/original/i/c9c78b377f28eb97619270afd48e55125e9fee34f9e2e6d76907317e9af5e87f/Screen-Shot-2023-11-14-at-3.43.09-PM.png" data-mid="197408431" border="0" src="https://freight.cargo.site/w/1000/i/c9c78b377f28eb97619270afd48e55125e9fee34f9e2e6d76907317e9af5e87f/Screen-Shot-2023-11-14-at-3.43.09-PM.png" /> <img width="1348" height="2022" width_o="1348" height_o="2022" data-src="https://freight.cargo.site/t/original/i/5989609d8db6d92b71e3a91996096207aa7b2ee1b79227eda5ee4f357c4b65c1/Screen-Shot-2023-11-14-at-3.43.12-PM.png" data-mid="197408432" border="0" src="https://freight.cargo.site/w/1000/i/5989609d8db6d92b71e3a91996096207aa7b2ee1b79227eda5ee4f357c4b65c1/Screen-Shot-2023-11-14-at-3.43.12-PM.png" /> Content Posters <img width="1348" height="2022" width_o="1348" height_o="2022" data-src="https://freight.cargo.site/t/original/i/2a1299e990f668c1c04c4fb80936ed66d1e4a3075ecb7cbc9142e3f182b1f2be/Screen-Shot-2023-11-14-at-3.43.30-PM.png" data-mid="197409035" border="0" src="https://freight.cargo.site/w/1000/i/2a1299e990f668c1c04c4fb80936ed66d1e4a3075ecb7cbc9142e3f182b1f2be/Screen-Shot-2023-11-14-at-3.43.30-PM.png" /> <img width="1348" height="2022" width_o="1348" height_o="2022" data-src="https://freight.cargo.site/t/original/i/18461b67a460735501fb604703c406a48fe070fef965b88d552d89ae7e9fb823/Screen-Shot-2023-11-14-at-3.45.50-PM.png" data-mid="197409036" border="0" src="https://freight.cargo.site/w/1000/i/18461b67a460735501fb604703c406a48fe070fef965b88d552d89ae7e9fb823/Screen-Shot-2023-11-14-at-3.45.50-PM.png" /> <img width="1348" height="2022" width_o="1348" height_o="2022" data-src="https://freight.cargo.site/t/original/i/40edd0e977672628c2c2af0732d26eba8e562dcc511229c9ffdaa098678ed69c/Screen-Shot-2023-11-14-at-3.45.56-PM.png" data-mid="197409037" border="0" src="https://freight.cargo.site/w/1000/i/40edd0e977672628c2c2af0732d26eba8e562dcc511229c9ffdaa098678ed69c/Screen-Shot-2023-11-14-at-3.45.56-PM.png" /> <img width="1348" height="2022" width_o="1348" height_o="2022" data-src="https://freight.cargo.site/t/original/i/bcbc2f56f9e01120cc94b490705cc9bc610b534f9fecdc0cf5148915fa5f0db8/Screen-Shot-2023-11-14-at-3.45.58-PM.png" data-mid="197409038" border="0" src="https://freight.cargo.site/w/1000/i/bcbc2f56f9e01120cc94b490705cc9bc610b534f9fecdc0cf5148915fa5f0db8/Screen-Shot-2023-11-14-at-3.45.58-PM.png" /> &nbsp; Poster Mockup <img width="2000" height="1335" width_o="2000" height_o="1335" data-src="https://freight.cargo.site/t/original/i/97f668e317af9b3f103d0783c2b22459a5fac3e1043ba3cc009c2e7fdbf8e7cd/ContentMockup1.jpg" data-mid="199446137" border="0" src="https://freight.cargo.site/w/1000/i/97f668e317af9b3f103d0783c2b22459a5fac3e1043ba3cc009c2e7fdbf8e7cd/ContentMockup1.jpg" /> <img width="2000" height="1335" width_o="2000" height_o="1335" data-src="https://freight.cargo.site/t/original/i/f7d328da2d244656a1c396c983a2430564910279d2479d816195ac975a0f9fdd/PosterMockup2_FOD.jpg" data-mid="199446138" border="0" src="https://freight.cargo.site/w/1000/i/f7d328da2d244656a1c396c983a2430564910279d2479d816195ac975a0f9fdd/PosterMockup2_FOD.jpg" /> Billboards <img width="7000" height="4671" width_o="7000" height_o="4671" data-src="https://freight.cargo.site/t/original/i/70624441bf346f26438fd420857ba480c72d4da269d53f472a6e4b135b7bdf7e/Billboard1.jpg" data-mid="199435145" border="0" src="https://freight.cargo.site/w/1000/i/70624441bf346f26438fd420857ba480c72d4da269d53f472a6e4b135b7bdf7e/Billboard1.jpg" /> <img width="5243" height="3496" width_o="5243" height_o="3496" data-src="https://freight.cargo.site/t/original/i/d739a235c7af3467e6c857979285a27549ce3d3cc26f0cbfb4fe9abbd25a41da/Billboard2.jpg" data-mid="199435146" border="0" src="https://freight.cargo.site/w/1000/i/d739a235c7af3467e6c857979285a27549ce3d3cc26f0cbfb4fe9abbd25a41da/Billboard2.jpg" /> Website Design <img width="9000" height="5776" width_o="9000" height_o="5776" data-src="https://freight.cargo.site/t/original/i/3578e076faf9b08350a00c88c4989d1d38d3ed0d62439bf6b3e87e16a848d13d/ComputerMockup1.jpg" data-mid="199435147" border="0" src="https://freight.cargo.site/w/1000/i/3578e076faf9b08350a00c88c4989d1d38d3ed0d62439bf6b3e87e16a848d13d/ComputerMockup1.jpg" /> <img width="9000" height="5776" width_o="9000" height_o="5776" data-src="https://freight.cargo.site/t/original/i/c8d5090813563199ba278ec9968a15af3d965465506e3655b7950489f2461050/ComputerMockup2.jpg" data-mid="199435148" border="0" src="https://freight.cargo.site/w/1000/i/c8d5090813563199ba278ec9968a15af3d965465506e3655b7950489f2461050/ComputerMockup2.jpg" /> App Design <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/781466b4844be8667f5ad917fdbfa712bc934ceca43df821d5f764b9410f40c6/iPhoneMockup1_FOD.jpg" data-mid="199435149" border="0" src="https://freight.cargo.site/w/1000/i/781466b4844be8667f5ad917fdbfa712bc934ceca43df821d5f764b9410f40c6/iPhoneMockup1_FOD.jpg" /> <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/9b138b563243dfb7cb8faa029264626f565c559b630aa6f410d32460691c89d0/iPhoneMockup2_FOD.jpg" data-mid="199435150" border="0" src="https://freight.cargo.site/w/1000/i/9b138b563243dfb7cb8faa029264626f565c559b630aa6f410d32460691c89d0/iPhoneMockup2_FOD.jpg" /> https://ewanleedesign.com/IMDb Sun, 05 Nov 2023 13:53:06 +0000 Ewan's Portfolio https://ewanleedesign.com/IMDb IMDb ︎︎︎Rebrand ︎︎︎Motion Programs: Photoshop, Illustrator, After Effects In redesigning IMDb's visual branding, my goal was to transform it into a comprehensive hub, bridging the gap between aspiring filmmakers and industry professionals. The new branding system is aimed to refresh the company's image, catering to a target audience of young film enthusiasts, students, and emerging filmmakers. Drawing from personal experiences with friends in film, I was inspired by their challenges in connecting with industry professionals. This rebrand focuses on fostering connections by clearly communicating industry information and introducing an organized social media style, creating a visually engaging experience tailored to my intended audience Logo The new logo draws inspiration from the different aspect ratios used in film. The ending lock up of the aspect ratio is 1920 x 1080, which is the size footage is mostly seen as. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dfab4b815474f6a55dba24b5b36336fbc4ce7ee1de88c4968ec04fd032ac8a62/IMDb_logo.png" data-mid="196734915" border="0" src="https://freight.cargo.site/w/1000/i/dfab4b815474f6a55dba24b5b36336fbc4ce7ee1de88c4968ec04fd032ac8a62/IMDb_logo.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e6ee07aafe557cc980cbf95196c71ba84fa6f57a2308a6987f171907f3198659/IMDb_Lockup.png" data-mid="196734914" border="0" src="https://freight.cargo.site/w/1000/i/e6ee07aafe557cc980cbf95196c71ba84fa6f57a2308a6987f171907f3198659/IMDb_Lockup.png" /> Opening Animation Closing Animation <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/651b993cb3d2538614679e930274fc1b33348c56d0f7e38a36fb479426c0b34b/Lee_Ewan_IMDb_LogoIntro_Type5_SP23.gif" data-mid="196735135" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/651b993cb3d2538614679e930274fc1b33348c56d0f7e38a36fb479426c0b34b/Lee_Ewan_IMDb_LogoIntro_Type5_SP23.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d891e27dde8002b2363371f5b27d2c759317c4b64010e84e5f8b2f12a6f4e889/Lee_Ewan_IMDb_LogoOutro_Type5_SP23.gif" data-mid="196735856" border="0" src="https://freight.cargo.site/w/1000/i/d891e27dde8002b2363371f5b27d2c759317c4b64010e84e5f8b2f12a6f4e889/Lee_Ewan_IMDb_LogoOutro_Type5_SP23.gif" /> Graphical Elements/Textures The gradient “cover” conveys the sense of a folded cheat sheet, combined with the use of corners in aspect ratios to give spotlight to its content. Complimented with a line grid to visualize organization though print and platforms.&nbsp; <img width="1920" height="560" width_o="1920" height_o="560" data-src="https://freight.cargo.site/t/original/i/c56d688464cc4742ca010bfad8199267fb19845424cd4fb18958ed7491ae140d/IMDb_Textures.png" data-mid="196735643" border="0" src="https://freight.cargo.site/w/1000/i/c56d688464cc4742ca010bfad8199267fb19845424cd4fb18958ed7491ae140d/IMDb_Textures.png" /> Identity Posters <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/03378db1aa79ea557edc0072867ae857449f813548784cb1fa9262530db5ffec/IMDb_Hero1.jpg" data-mid="196724127" border="0" src="https://freight.cargo.site/w/1000/i/03378db1aa79ea557edc0072867ae857449f813548784cb1fa9262530db5ffec/IMDb_Hero1.jpg" /> Content Posters <img width="1920" height="650" width_o="1920" height_o="650" data-src="https://freight.cargo.site/t/original/i/1092361eb35be3df75ed258beeff1c4eece607a27be1f6b948412f5bef80c1b3/Content_Posters.png" data-mid="196736557" border="0" src="https://freight.cargo.site/w/1000/i/1092361eb35be3df75ed258beeff1c4eece607a27be1f6b948412f5bef80c1b3/Content_Posters.png" /> Website <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ec747202e0f55a456c60a90fd0c5fe81a1de1026e5922046fbc5b858f2693043/IMDB_web1.jpg" data-mid="197386499" border="0" src="https://freight.cargo.site/w/1000/i/ec747202e0f55a456c60a90fd0c5fe81a1de1026e5922046fbc5b858f2693043/IMDB_web1.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bc3a4fb8ced4b4b497b18dab94ecc434cb0b2de4e9c7ba070fccb0a58771f02b/IMDB_web2.jpg" data-mid="197386500" border="0" src="https://freight.cargo.site/w/1000/i/bc3a4fb8ced4b4b497b18dab94ecc434cb0b2de4e9c7ba070fccb0a58771f02b/IMDB_web2.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e2876b554d90c4a0e46d2f3d4b0f3fbe7baf244c1ca3e7b70f21ca9099085e8b/IMDB_web3.jpg" data-mid="197386501" border="0" src="https://freight.cargo.site/w/1000/i/e2876b554d90c4a0e46d2f3d4b0f3fbe7baf244c1ca3e7b70f21ca9099085e8b/IMDB_web3.jpg" /> Social Media <img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/3ae99d613701c56a3c15a3c316c1be2708e3ead9674c4b591336740ba49923c7/InstaPosts-01.jpg" data-mid="196737179" border="0" src="https://freight.cargo.site/w/1000/i/3ae99d613701c56a3c15a3c316c1be2708e3ead9674c4b591336740ba49923c7/InstaPosts-01.jpg" /> <img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/e44adeec9fe181bd95c2b00addd7f0a7ebe73511008db503a321e1565c7e7f3e/InstaPosts-02.jpg" data-mid="196737180" border="0" src="https://freight.cargo.site/w/1000/i/e44adeec9fe181bd95c2b00addd7f0a7ebe73511008db503a321e1565c7e7f3e/InstaPosts-02.jpg" /> <img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/28672f3dc09e50aefaa1257c60e49dd8dd31f349d8110b118d8c678282858ae9/InstaPosts-03.jpg" data-mid="196737181" border="0" src="https://freight.cargo.site/w/1000/i/28672f3dc09e50aefaa1257c60e49dd8dd31f349d8110b118d8c678282858ae9/InstaPosts-03.jpg" /> <img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/d8a55a0411e94f2c5b44b64165c975ec02acba7b74ce16511d25f1c3f1c8dd87/InstaPosts-04.jpg" data-mid="196737182" border="0" src="https://freight.cargo.site/w/1000/i/d8a55a0411e94f2c5b44b64165c975ec02acba7b74ce16511d25f1c3f1c8dd87/InstaPosts-04.jpg" /> <img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/5de327bc2e6b212cec7c8988637f9773ebb11f5fcb9fb10ff870a9e466a7b164/InstaPosts-06.jpg" data-mid="196737184" border="0" src="https://freight.cargo.site/w/1000/i/5de327bc2e6b212cec7c8988637f9773ebb11f5fcb9fb10ff870a9e466a7b164/InstaPosts-06.jpg" /> <img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/a027022e167b942b538174bf032a373b32c903e65c97cb2c48f1e79d54adac56/InstaPosts-05.jpg" data-mid="196737183" border="0" src="https://freight.cargo.site/w/1000/i/a027022e167b942b538174bf032a373b32c903e65c97cb2c48f1e79d54adac56/InstaPosts-05.jpg" /> https://ewanleedesign.com/Dead-Poet-Society Sun, 05 Nov 2023 13:53:07 +0000 Ewan's Portfolio https://ewanleedesign.com/Dead-Poet-Society Dead Poet Society ︎︎︎Title Sequence ︎︎︎Motion ︎︎︎3D Programs: After Effects, Cinema 4D, Premiere Pro, Octane, and Redshift Collaborators: Jiani Hong and Sierra Lee ︎︎︎ Communication Arts Award 2023&nbsp; In making this title sequence for the 1989 film "Dead Poets Society," our goal was to employ a trophy metaphor, revealing the subtle irony of a prestigious academy unwittingly molding what we colloquially term "trophy children." Targeting a mature audience, with a focus on young adults, the sequence dives into the nuanced world of academic excellence, capturing the essence of individuals groomed as emblematic achievements in a high-stakes environment. It resonates with viewers, inviting reflection on the profound impact of societal expectations and institutional pressures, particularly in the context of these emblematic "trophy children." Storyboard The molten metal transforms into a human-shaped trophy on the assembly line, holding a briefcase to symbolize success. As the camera pulls back, the trophy joins other trophies in the academic cabinet, illustrating the elaborate production process—essentially a mass production assembly line. Closing the cabinet signifies the students' control, encapsulating the metaphor of conformity within the sealed trophies. <img width="1920" height="724" width_o="1920" height_o="724" data-src="https://freight.cargo.site/t/original/i/d42f716ced1c96cfbbd7d574dafd6a4614bf20aecd9e0cdbb3355a0739385ab2/Storyboard_DPS.png" data-mid="196741175" border="0" src="https://freight.cargo.site/w/1000/i/d42f716ced1c96cfbbd7d574dafd6a4614bf20aecd9e0cdbb3355a0739385ab2/Storyboard_DPS.png" /> Mood/Style References Since the trophy undergoes a gradual transformation, starting as metallic liquid and evolving into a gleaming, smooth-surfaced gold trophy, we aimed to evoke a mood transition from a cold ambiance to a warm one. <img width="2324" height="986" width_o="2324" height_o="986" data-src="https://freight.cargo.site/t/original/i/3eb5b17a842cfd9a0b87c70207916ace7a4d50a9950827be29da5e8c3cbc956b/Trophy_DPS.png" data-mid="196750250" border="0" src="https://freight.cargo.site/w/1000/i/3eb5b17a842cfd9a0b87c70207916ace7a4d50a9950827be29da5e8c3cbc956b/Trophy_DPS.png" /> Enviroment References <img width="1712" height="724" width_o="1712" height_o="724" data-src="https://freight.cargo.site/t/original/i/01e1ba92da3054e77c70907d22e3bc31e6f000f92266f5926a81e7170eb68837/env1_DPS.jpg" data-mid="196750637" border="0" src="https://freight.cargo.site/w/1000/i/01e1ba92da3054e77c70907d22e3bc31e6f000f92266f5926a81e7170eb68837/env1_DPS.jpg" /> <img width="1712" height="724" width_o="1712" height_o="724" data-src="https://freight.cargo.site/t/original/i/3489d0b86297272ede65defe13348e78232461f6b6005d5e7b09072b467777d5/env2_DPS.jpg" data-mid="196750638" border="0" src="https://freight.cargo.site/w/1000/i/3489d0b86297272ede65defe13348e78232461f6b6005d5e7b09072b467777d5/env2_DPS.jpg" /> Process <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/02a436f86aa81dee54d389afc269a7d5d2da0860fcb061556211db941ff7ea05/Process1_imdb.jpg" data-mid="196751197" border="0" src="https://freight.cargo.site/w/1000/i/02a436f86aa81dee54d389afc269a7d5d2da0860fcb061556211db941ff7ea05/Process1_imdb.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bf93b61b07360aef46be587d0b3d2ebceafdd336ef6942e3dd36fea1b76e1184/process2_imdb.jpg" data-mid="196751198" border="0" src="https://freight.cargo.site/w/1000/i/bf93b61b07360aef46be587d0b3d2ebceafdd336ef6942e3dd36fea1b76e1184/process2_imdb.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a8b0310dc8b0844649c24720b6bbb5dd05260fb47e5c51e4834e0f6a298a2f51/process3_imdb.jpg" data-mid="196751199" border="0" src="https://freight.cargo.site/w/1000/i/a8b0310dc8b0844649c24720b6bbb5dd05260fb47e5c51e4834e0f6a298a2f51/process3_imdb.jpg" /> Typography Big Caslon, a classic serif typeface, is used for the main title and names to evoke a sense of tradition and literary sophistication, while Century Gothic, a modern sans-serif typeface, is used for the supporting text to create a contemporary and approachable feel. <img width="1910" height="722" width_o="1910" height_o="722" data-src="https://freight.cargo.site/t/original/i/44c7398da93e81f8e556fa85c9bb9b11ab75f66d43896fc2160b40ad148510b9/Typography_DPS.png" data-mid="196752014" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/44c7398da93e81f8e556fa85c9bb9b11ab75f66d43896fc2160b40ad148510b9/Typography_DPS.png" /> Final Sequence <img width="1920" height="816" width_o="1920" height_o="816" data-src="https://freight.cargo.site/t/original/i/e753760e9d4f358d6a1d216fe642f470786fcd898bfb9d5f0b3918a382088084/FINAL-DPS-00075.jpg" data-mid="196739387" border="0" src="https://freight.cargo.site/w/1000/i/e753760e9d4f358d6a1d216fe642f470786fcd898bfb9d5f0b3918a382088084/FINAL-DPS-00075.jpg" /> <img width="1920" height="816" width_o="1920" height_o="816" data-src="https://freight.cargo.site/t/original/i/fb1438cef9ff7dcb2186af2bedf7c43aadc64975e91fc5ad8b14429e94730424/FINAL-DPS-00170.jpg" data-mid="196739388" border="0" src="https://freight.cargo.site/w/1000/i/fb1438cef9ff7dcb2186af2bedf7c43aadc64975e91fc5ad8b14429e94730424/FINAL-DPS-00170.jpg" /> <img width="1920" height="816" width_o="1920" height_o="816" data-src="https://freight.cargo.site/t/original/i/b9b908126864fb56f226e0c68b218827bbd1ac8f060e2bcdb78a3407c8423df4/FINAL-DPS-00239.jpg" data-mid="196739389" border="0" src="https://freight.cargo.site/w/1000/i/b9b908126864fb56f226e0c68b218827bbd1ac8f060e2bcdb78a3407c8423df4/FINAL-DPS-00239.jpg" /> <img width="1920" height="816" width_o="1920" height_o="816" data-src="https://freight.cargo.site/t/original/i/21abeed66392e538eac1e6d28eff758b34e25469af38fb5962f27e5c490b5c26/FINAL-DPS-00334.jpg" data-mid="196739390" border="0" src="https://freight.cargo.site/w/1000/i/21abeed66392e538eac1e6d28eff758b34e25469af38fb5962f27e5c490b5c26/FINAL-DPS-00334.jpg" /> <img width="1920" height="816" width_o="1920" height_o="816" data-src="https://freight.cargo.site/t/original/i/d136e92be336a4f6c004175188d77ea8d93861f5f0f53215dfafd190a5d80c64/FINAL-DPS-00484.jpg" data-mid="196739393" border="0" src="https://freight.cargo.site/w/1000/i/d136e92be336a4f6c004175188d77ea8d93861f5f0f53215dfafd190a5d80c64/FINAL-DPS-00484.jpg" /> <img width="1920" height="816" width_o="1920" height_o="816" data-src="https://freight.cargo.site/t/original/i/b1c866bfee4695377fa7d5493774e0d5d1cbee3bf03da709e0e8865a87163c05/FINAL-DPS-00615.jpg" data-mid="196739394" border="0" src="https://freight.cargo.site/w/1000/i/b1c866bfee4695377fa7d5493774e0d5d1cbee3bf03da709e0e8865a87163c05/FINAL-DPS-00615.jpg" /> <img width="1920" height="816" width_o="1920" height_o="816" data-src="https://freight.cargo.site/t/original/i/a6f6a9d327132794b809b173fd4ff87e170494bc1b517d23977023e33a707694/FINAL-DPS-00673.jpg" data-mid="196739395" border="0" src="https://freight.cargo.site/w/1000/i/a6f6a9d327132794b809b173fd4ff87e170494bc1b517d23977023e33a707694/FINAL-DPS-00673.jpg" /> <img width="1920" height="816" width_o="1920" height_o="816" data-src="https://freight.cargo.site/t/original/i/d1dc39586eda1d8e3d9e50afdd226f59193cc6ce684aed32cac622b87ad5d603/FINAL-DPS-00793.jpg" data-mid="196739396" border="0" src="https://freight.cargo.site/w/1000/i/d1dc39586eda1d8e3d9e50afdd226f59193cc6ce684aed32cac622b87ad5d603/FINAL-DPS-00793.jpg" /> <img width="1920" height="816" width_o="1920" height_o="816" data-src="https://freight.cargo.site/t/original/i/77aae4559dc2f8bbd658abc087b4813448940b245aad7e07d65a0189917b277b/FINAL-DPS-00821.jpg" data-mid="196739397" border="0" src="https://freight.cargo.site/w/1000/i/77aae4559dc2f8bbd658abc087b4813448940b245aad7e07d65a0189917b277b/FINAL-DPS-00821.jpg" /> <img width="1920" height="816" width_o="1920" height_o="816" data-src="https://freight.cargo.site/t/original/i/3bcde697a3fc107416edcbf99fdae3bf1b0e1894728aa179f9994bba6dce0373/FINAL-DPS-00963.jpg" data-mid="196739398" border="0" src="https://freight.cargo.site/w/1000/i/3bcde697a3fc107416edcbf99fdae3bf1b0e1894728aa179f9994bba6dce0373/FINAL-DPS-00963.jpg" /> <img width="1920" height="816" width_o="1920" height_o="816" data-src="https://freight.cargo.site/t/original/i/f755e12c514e0da48db6de62594c7f0c521419c97f49ac16740927a7e072e1bf/FINAL-DPS-01102.jpg" data-mid="196739399" border="0" src="https://freight.cargo.site/w/1000/i/f755e12c514e0da48db6de62594c7f0c521419c97f49ac16740927a7e072e1bf/FINAL-DPS-01102.jpg" /> <img width="1920" height="816" width_o="1920" height_o="816" data-src="https://freight.cargo.site/t/original/i/8e70af35aa07788090631e5e9f0c8356a569eab6c5b22389fde1ccb1389d8bcf/FINAL-DPS-01192.jpg" data-mid="196739400" border="0" src="https://freight.cargo.site/w/1000/i/8e70af35aa07788090631e5e9f0c8356a569eab6c5b22389fde1ccb1389d8bcf/FINAL-DPS-01192.jpg" /> <img width="1920" height="816" width_o="1920" height_o="816" data-src="https://freight.cargo.site/t/original/i/1de89c880118704ccea019c05460b394e208f22fca4c176a0b4bdd323877b457/FINAL-DPS-01265.jpg" data-mid="196739401" border="0" src="https://freight.cargo.site/w/1000/i/1de89c880118704ccea019c05460b394e208f22fca4c176a0b4bdd323877b457/FINAL-DPS-01265.jpg" /> <img width="1920" height="816" width_o="1920" height_o="816" data-src="https://freight.cargo.site/t/original/i/488c2d39cc34288b6b9cd04c892e3474fb471c813ae1b5a082ed9805c148d31e/FINAL-DPS-01323.jpg" data-mid="196739402" border="0" src="https://freight.cargo.site/w/1000/i/488c2d39cc34288b6b9cd04c892e3474fb471c813ae1b5a082ed9805c148d31e/FINAL-DPS-01323.jpg" /> <img width="1920" height="816" width_o="1920" height_o="816" data-src="https://freight.cargo.site/t/original/i/6747547f007a4454b0f83d0e3da566296ffd424fe5a178151548a8dc54171583/FINAL-DPS-01372.jpg" data-mid="196739403" border="0" src="https://freight.cargo.site/w/1000/i/6747547f007a4454b0f83d0e3da566296ffd424fe5a178151548a8dc54171583/FINAL-DPS-01372.jpg" /> <img width="1920" height="816" width_o="1920" height_o="816" data-src="https://freight.cargo.site/t/original/i/6159ac555c0b76365f3c90082bc5513b106647a764ada375c7d83a1fbe580ea9/FINAL-DPS-01414.jpg" data-mid="196739404" border="0" src="https://freight.cargo.site/w/1000/i/6159ac555c0b76365f3c90082bc5513b106647a764ada375c7d83a1fbe580ea9/FINAL-DPS-01414.jpg" /> <img width="1920" height="816" width_o="1920" height_o="816" data-src="https://freight.cargo.site/t/original/i/8de99d9ca7f4b3794755f5597d2470ad2dec5058f6331a95c70d8bfdc13ae29a/FINAL-DPS-01448.jpg" data-mid="196739407" border="0" src="https://freight.cargo.site/w/1000/i/8de99d9ca7f4b3794755f5597d2470ad2dec5058f6331a95c70d8bfdc13ae29a/FINAL-DPS-01448.jpg" /> <img width="1920" height="816" width_o="1920" height_o="816" data-src="https://freight.cargo.site/t/original/i/36c4be4a2c64d5451c5f9106115c41376d93ade3d4bdb0c27c4cee8f333c22d5/FINAL-DPS-01566.jpg" data-mid="196739410" border="0" src="https://freight.cargo.site/w/1000/i/36c4be4a2c64d5451c5f9106115c41376d93ade3d4bdb0c27c4cee8f333c22d5/FINAL-DPS-01566.jpg" /> https://ewanleedesign.com/RIBBRO-BBQ Thu, 05 Dec 2024 14:21:43 +0000 Ewan's Portfolio https://ewanleedesign.com/RIBBRO-BBQ RIBBRO BBQ ︎︎︎Branding ︎︎︎Motion Programs: InDesign, Illustrator, Photoshop, After Effects My work at RIBBRO BBQ consists of menu designs, marketing assistance, promotional designs, asset management and graphics. <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/0dd144573ce50db6014d1c97c5fe41205cdee2ce4be6174b22f5c9263d0382b0/RIBBRO_PW_THUMBNAIL.gif" data-mid="223003302" border="0" src="https://freight.cargo.site/w/1000/i/0dd144573ce50db6014d1c97c5fe41205cdee2ce4be6174b22f5c9263d0382b0/RIBBRO_PW_THUMBNAIL.gif" /> Logo Design Brought life to the new logo using a more decorative font to attract viewers, also cleaning up some decorative elements from the past logo design Before<img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/7639466c0592318417b62b4921193bdeb733744c22914aa2694a944e89a4efe9/RLB_Logos-03.png" data-mid="223087450" border="0" src="https://freight.cargo.site/w/1000/i/7639466c0592318417b62b4921193bdeb733744c22914aa2694a944e89a4efe9/RLB_Logos-03.png" /> After<img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/55991123ea796b04b64c5ad069fed151dbcf3c8251a7ee0b2b96f38137780940/RLB_Logos-04.png" data-mid="223087451" border="0" src="https://freight.cargo.site/w/1000/i/55991123ea796b04b64c5ad069fed151dbcf3c8251a7ee0b2b96f38137780940/RLB_Logos-04.png" /> Menu Designs <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/460c15bcba6768ae1927c2608d7df6560bb8f8b7113f538d06c2630af3cbeab5/RLB_TV_Menu-03.jpg" data-mid="223120928" border="0" src="https://freight.cargo.site/w/1000/i/460c15bcba6768ae1927c2608d7df6560bb8f8b7113f538d06c2630af3cbeab5/RLB_TV_Menu-03.jpg" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/e5d1a746ffd7fb1431b0bc83f8ed25f6a10a1e6277598b8b2604bf7113a0d7b4/RLB_TV_Menu-04.jpg" data-mid="223120929" border="0" src="https://freight.cargo.site/w/1000/i/e5d1a746ffd7fb1431b0bc83f8ed25f6a10a1e6277598b8b2604bf7113a0d7b4/RLB_TV_Menu-04.jpg" /> <img width="3450" height="3450" width_o="3450" height_o="3450" data-src="https://freight.cargo.site/t/original/i/d2ebe3477f2298e38731b776d1e6ec54fb694632c00b950a21d0acbc8c90d7d2/LongBeach_Trifold_Menu-01.jpg" data-mid="223120932" border="0" src="https://freight.cargo.site/w/1000/i/d2ebe3477f2298e38731b776d1e6ec54fb694632c00b950a21d0acbc8c90d7d2/LongBeach_Trifold_Menu-01.jpg" /> <img width="3450" height="3450" width_o="3450" height_o="3450" data-src="https://freight.cargo.site/t/original/i/fcdd69b0264ea06609d184a2fe634f3ea7c298369fa8397a533d5d5a2a98b1d4/LongBeach_Trifold_Menu-02.jpg" data-mid="223120930" border="0" src="https://freight.cargo.site/w/1000/i/fcdd69b0264ea06609d184a2fe634f3ea7c298369fa8397a533d5d5a2a98b1d4/LongBeach_Trifold_Menu-02.jpg" /> Displayed Screen Menu/Motion&nbsp; Added a subtle motion background behind the heavy type congestion to bring life to the menu using the restaurant’s branding textures and illustrations <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/df05fccf2e26897c54090cdc3e1e0b8a00c6759145e9a617d1bcaafa375bb053/motionmenu1-1.gif" data-mid="223196739" border="0" src="https://freight.cargo.site/w/1000/i/df05fccf2e26897c54090cdc3e1e0b8a00c6759145e9a617d1bcaafa375bb053/motionmenu1-1.gif" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/15c32d4a58c8490b8a02e87fd08c658d7fbb239f63eda2ac40ea7b5b59c5f44e/motionmenu2-1.gif" data-mid="223196740" border="0" src="https://freight.cargo.site/w/1000/i/15c32d4a58c8490b8a02e87fd08c658d7fbb239f63eda2ac40ea7b5b59c5f44e/motionmenu2-1.gif" /> To-Go Menu Design <img width="3450" height="3450" width_o="3450" height_o="3450" data-src="https://freight.cargo.site/t/original/i/c6d9346a3fde066d94fb0a6fb168b0106da688469d09344f7fa77155534e0007/LongBeach_Trifold_MenuCOLOR-01.jpg" data-mid="223240099" border="0" src="https://freight.cargo.site/w/1000/i/c6d9346a3fde066d94fb0a6fb168b0106da688469d09344f7fa77155534e0007/LongBeach_Trifold_MenuCOLOR-01.jpg" /> <img width="3450" height="3450" width_o="3450" height_o="3450" data-src="https://freight.cargo.site/t/original/i/850dca61b84f2c1852a8f87ebf292ab547d1557a0cde9df966ac2146433839d5/LongBeach_Trifold_MenuCOLOR-02.jpg" data-mid="223240100" border="0" src="https://freight.cargo.site/w/1000/i/850dca61b84f2c1852a8f87ebf292ab547d1557a0cde9df966ac2146433839d5/LongBeach_Trifold_MenuCOLOR-02.jpg" /> Other Motion Assets Other motion assets consisted of a food slideshow, showing different foods they served as well as an “ads” section, explaining different services offered. <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/861acead83c2baa6b50572b883f905571ec6efdc0f472eb20faa6ad21f7d1d6d/menuanimation2.gif" data-mid="223199572" border="0" src="https://freight.cargo.site/w/1000/i/861acead83c2baa6b50572b883f905571ec6efdc0f472eb20faa6ad21f7d1d6d/menuanimation2.gif" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/51e8c6db8aee27f684a61d7bb1e95169f1298b00e32224513c7e7aed7b519819/menuanimation1.gif" data-mid="223199573" border="0" src="https://freight.cargo.site/w/1000/i/51e8c6db8aee27f684a61d7bb1e95169f1298b00e32224513c7e7aed7b519819/menuanimation1.gif" /> https://ewanleedesign.com/Label-Lunacy Sun, 05 Nov 2023 13:53:07 +0000 Ewan's Portfolio https://ewanleedesign.com/Label-Lunacy Label Lunacy ︎︎︎Motion ︎︎︎3D Programs:Cinema4D, After Effects&nbsp; Collaborators: Eva Song "Label Lunacy" dissects how high-end luxury brands manipulate consumer behavior by presenting everyday items as must-have luxury possessions. In this mock Louis Vuitton product reveal, a regular foldable chair is branded as the "Portable Throne," revealing the disconnect between actual value and the inflated perception created by branding. The goal is to highlight the irony in consumer choices influenced by marketing tactics and the deceptive nature of brand-driven decisions. The satire playfully pokes fun at the desire for designer brands, seen in trends like Supreme's collaborations, emphasizing people's inclination towards labels, regardless of the product's utility. In Depth In this satirical advertisement, Louis Vuitton presents the "Portable Throne," a clever rebrand of a regular foldable chair infused with their signature high-end aesthetics.The primary objective is to deceive viewers into believing it's a genuine product ad. The animation unfolds with captivating close-ups, showcasing the chair from various angles. It then cleverly places the "Portable Throne" in diverse settings, highlighting its portability. Vivid displays of the chair, accompanied by playful movements, lead to a captivating final cut. The Louis Vuitton logo elegantly concludes the animation, adding a touch of sophistication to the satirical showcase. Storyboard <img width="5333" height="2933" width_o="5333" height_o="2933" data-src="https://freight.cargo.site/t/original/i/b657fde546038b78459d643d96ef1b22e25285c4e08f6c4a6d1db77924e58245/Storyboard-Sketch-01.jpg" data-mid="200001415" border="0" src="https://freight.cargo.site/w/1000/i/b657fde546038b78459d643d96ef1b22e25285c4e08f6c4a6d1db77924e58245/Storyboard-Sketch-01.jpg" /> Moodboard The moodboard for this product reveal centers on a mysterious and dramatic aesthetic. The color palette is dominated by deep, subtle opulent browns and dark tones, creating an intriguing and enigmatic atmosphere. <img width="2650" height="1422" width_o="2650" height_o="1422" data-src="https://freight.cargo.site/t/original/i/e82e6884a1b80e5215691d0ca8add842b6e988273d1590ad010cb45d7dfe083b/Moodboard.png" data-mid="197398086" border="0" src="https://freight.cargo.site/w/1000/i/e82e6884a1b80e5215691d0ca8add842b6e988273d1590ad010cb45d7dfe083b/Moodboard.png" /> Lighting/Texture References <img width="2302" height="810" width_o="2302" height_o="810" data-src="https://freight.cargo.site/t/original/i/7c9077a719861064b3485ecefce880339c650ae47d0b16ee71401659902ef726/Reference.png" data-mid="197398087" border="0" src="https://freight.cargo.site/w/1000/i/7c9077a719861064b3485ecefce880339c650ae47d0b16ee71401659902ef726/Reference.png" /> Environment References <img width="2748" height="664" width_o="2748" height_o="664" data-src="https://freight.cargo.site/t/original/i/d52322255e05697e3b4fbbb8dc7fb0827a96d7d0a4525e13159a795f6a61db49/Environment-Reference.png" data-mid="197399459" border="0" src="https://freight.cargo.site/w/1000/i/d52322255e05697e3b4fbbb8dc7fb0827a96d7d0a4525e13159a795f6a61db49/Environment-Reference.png" /> Motion References <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/89b3604a1f6848e27384f32fdfd4748b6d5435e2fdaa2c7cd4f70126f93e0b6c/MotionTest3.gif" data-mid="197401971" border="0" src="https://freight.cargo.site/w/1000/i/89b3604a1f6848e27384f32fdfd4748b6d5435e2fdaa2c7cd4f70126f93e0b6c/MotionTest3.gif" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/b5b8dd1498c24e8cacf11265aeb07eba9b28302a4c8079f1052fd52d45ff551b/MotionTest1.gif" data-mid="197401967" border="0" src="https://freight.cargo.site/w/1000/i/b5b8dd1498c24e8cacf11265aeb07eba9b28302a4c8079f1052fd52d45ff551b/MotionTest1.gif" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/26253bf8cc86774e284bb3ca30b534b6843328aa2cebea33ebd7848dc1fb4cf1/MotionTest2.gif" data-mid="197402544" border="0" src="https://freight.cargo.site/w/1000/i/26253bf8cc86774e284bb3ca30b534b6843328aa2cebea33ebd7848dc1fb4cf1/MotionTest2.gif" /> https://ewanleedesign.com/The-Imitation-Game Sun, 05 Nov 2023 13:53:08 +0000 Ewan's Portfolio https://ewanleedesign.com/The-Imitation-Game &nbsp;The Imitation Game ︎︎︎Title Sequence ︎︎︎Styleframes Programs:&nbsp; Cinema4D, Photoshop, Illustrator Collaborators: Karry Lee In the movie's climax, Turing's team cracks the German Enigma, facing the moral dilemma of choosing lives. Using light as a metaphor for choice, we spotlight everyday objects to showcase life's continuous decision-making process. The sequence ends with a symbolic scale, portraying the constant struggle for moral balance. Each choice, hinted at by foreshadowing elements, ripples through the war's outcome, reinforcing the lasting impact of decisions on a global scale. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5676f64283bfeefbb0f3b0191d593949b92deade45ae7899274621e7f9d6c092/Car_Frame1.jpg" data-mid="196754901" border="0" src="https://freight.cargo.site/w/1000/i/5676f64283bfeefbb0f3b0191d593949b92deade45ae7899274621e7f9d6c092/Car_Frame1.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0c8893d69504fb59ce7dd15763d765e6e72dbc7ee73dfe2a6cc56439a2be2cef/Book_Frame2.jpg" data-mid="196754899" border="0" src="https://freight.cargo.site/w/1000/i/0c8893d69504fb59ce7dd15763d765e6e72dbc7ee73dfe2a6cc56439a2be2cef/Book_Frame2.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ab6af225bc4601d11e72cddc990b357facfaaf62a39641f81c65834df73981e0/Card_Frame3.1.jpg" data-mid="196754903" border="0" src="https://freight.cargo.site/w/1000/i/ab6af225bc4601d11e72cddc990b357facfaaf62a39641f81c65834df73981e0/Card_Frame3.1.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/579ef4c939ddee73e9be4fd4e224e1f035f5b7cf90ad1ca3ad676e972956b12d/WarMap_Frame4.jpg" data-mid="196754907" border="0" src="https://freight.cargo.site/w/1000/i/579ef4c939ddee73e9be4fd4e224e1f035f5b7cf90ad1ca3ad676e972956b12d/WarMap_Frame4.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5dbb1566d39289881e10e665be6d106c662ce924560fc483b604a96ad9a51631/TowersFrame5.jpg" data-mid="196754906" border="0" src="https://freight.cargo.site/w/1000/i/5dbb1566d39289881e10e665be6d106c662ce924560fc483b604a96ad9a51631/TowersFrame5.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/750bd010d0fed24f9c2de1aa82ea5362a5a9ad9f2c53b706b0e9ff164d82f6dc/Scale_Frame6.jpg" data-mid="196754904" border="0" src="https://freight.cargo.site/w/1000/i/750bd010d0fed24f9c2de1aa82ea5362a5a9ad9f2c53b706b0e9ff164d82f6dc/Scale_Frame6.jpg" /> Moodboard/Lighting The aesthetic is inspired by a spotlight, symbolizing choices' profound impact on a person's life. The play of light and shadow will echo the nuances of decision-making, creating a visually compelling and emotionally resonant narrative. <img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/30316051fa993b8d42e33d658e4ad25f08b46ca67635872952c122c3bd66ec8a/Moodboard_TIG.jpg" data-mid="196767081" border="0" src="https://freight.cargo.site/w/1000/i/30316051fa993b8d42e33d658e4ad25f08b46ca67635872952c122c3bd66ec8a/Moodboard_TIG.jpg" /> <img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/9e390c13481baf5e03fbe2dcbfb9c96664bdd30718d53d5464848710ef7a1a39/StyleTone_TIG.jpg" data-mid="196767082" border="0" src="https://freight.cargo.site/w/1000/i/9e390c13481baf5e03fbe2dcbfb9c96664bdd30718d53d5464848710ef7a1a39/StyleTone_TIG.jpg" /> Storyboard Beginning with childhood toys, the sequence evolves from simple to sinister decision-making, mirroring life's complexities and Turing's impactful choices. It concludes with a symbolic scale representing the perpetual struggle to balance morality, hinting at the war's outcome with light foreshadowing on St. Paul's Cathedral. <img width="1920" height="208" width_o="1920" height_o="208" data-src="https://freight.cargo.site/t/original/i/46b08d63dfc36599b8a3ec7f6d693e18ac4d84d1dfc49a873cbef33430b4a6a1/Storyboard_TIG.png" data-mid="196767625" border="0" src="https://freight.cargo.site/w/1000/i/46b08d63dfc36599b8a3ec7f6d693e18ac4d84d1dfc49a873cbef33430b4a6a1/Storyboard_TIG.png" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/d02fb8650cc309132f148162ce80990af700ed0e2d48011d6518dc31b3e7691e/car-test.png" data-mid="196766525" border="0" src="https://freight.cargo.site/w/1000/i/d02fb8650cc309132f148162ce80990af700ed0e2d48011d6518dc31b3e7691e/car-test.png" /> <img width="1980" height="1080" width_o="1980" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9683517772b108f4d5d8da37d44f4ba5af0ae64b9b5871e6288783fc269ddcc0/BookFrame.png" data-mid="196766524" border="0" src="https://freight.cargo.site/w/1000/i/9683517772b108f4d5d8da37d44f4ba5af0ae64b9b5871e6288783fc269ddcc0/BookFrame.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b86b6f20e6ddcede11631a3f42e7bf1de7bfb417f807ac59abacb56ec9d7660b/card-copy.png" data-mid="196766526" border="0" src="https://freight.cargo.site/w/1000/i/b86b6f20e6ddcede11631a3f42e7bf1de7bfb417f807ac59abacb56ec9d7660b/card-copy.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d6dfd483f52c72f86f9a4d054e1bb050e544d09eb76f4919536ce0fd7c78c8f8/frames-2.png" data-mid="196766527" border="0" src="https://freight.cargo.site/w/1000/i/d6dfd483f52c72f86f9a4d054e1bb050e544d09eb76f4919536ce0fd7c78c8f8/frames-2.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/32731a566f92c1e758741bbb1a48d1285ae8fd2b21255f8b1e99828f828fa77f/framestowers.png" data-mid="196766528" border="0" src="https://freight.cargo.site/w/1000/i/32731a566f92c1e758741bbb1a48d1285ae8fd2b21255f8b1e99828f828fa77f/framestowers.png" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/29c7323f75b2943673f462f2f67c75d96dd9a3281bd012ff5aed3cc8bb12a5e4/ScaleFrame1.png" data-mid="196766530" border="0" src="https://freight.cargo.site/w/1000/i/29c7323f75b2943673f462f2f67c75d96dd9a3281bd012ff5aed3cc8bb12a5e4/ScaleFrame1.png" /> Typography Inspiration <img width="1920" height="694" width_o="1920" height_o="694" data-src="https://freight.cargo.site/t/original/i/4841f30200ef06b940e2316fd1b1eab525a53f45327de47066a498ec395927f0/TypeInsp_TIG.jpg" data-mid="196768599" border="0" src="https://freight.cargo.site/w/1000/i/4841f30200ef06b940e2316fd1b1eab525a53f45327de47066a498ec395927f0/TypeInsp_TIG.jpg" /> Typography <img width="1920" height="694" width_o="1920" height_o="694" data-src="https://freight.cargo.site/t/original/i/d1b977e345783fe9be48274d3a940c5ba9de74bd782fbc7e92ea5a4e9bfc389d/Type_TIG.jpg" data-mid="196768600" border="0" src="https://freight.cargo.site/w/1000/i/d1b977e345783fe9be48274d3a940c5ba9de74bd782fbc7e92ea5a4e9bfc389d/Type_TIG.jpg" /> Modeling Process <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/82ba06b8a1399b4446626239f85c737025a0129adcd08ea2b61726c0f4561fee/Process_Model3.jpg" data-mid="196779444" border="0" src="https://freight.cargo.site/w/1000/i/82ba06b8a1399b4446626239f85c737025a0129adcd08ea2b61726c0f4561fee/Process_Model3.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0ff09ae32a8df450a2a3901853eb87ebb2d2f2ff524d2852507aadf9137aec1f/Process_Model2.jpg" data-mid="196779443" border="0" src="https://freight.cargo.site/w/1000/i/0ff09ae32a8df450a2a3901853eb87ebb2d2f2ff524d2852507aadf9137aec1f/Process_Model2.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ed699286711de786c438ee3c8e7e9d40f45fa10a9b630e848e97a81252bb0102/Process_model4.jpg" data-mid="196779445" border="0" src="https://freight.cargo.site/w/1000/i/ed699286711de786c438ee3c8e7e9d40f45fa10a9b630e848e97a81252bb0102/Process_model4.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e2d3ce9aafbfb1a9e9da0183dabb47f59e5b431b9f217b5584a3ce765dbb4315/Process_Model1.jpg" data-mid="196779442" border="0" src="https://freight.cargo.site/w/1000/i/e2d3ce9aafbfb1a9e9da0183dabb47f59e5b431b9f217b5584a3ce765dbb4315/Process_Model1.jpg" /> Compositing Process <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/82849def3f00a6109caeee95d7955b62294a6699a50ee840c3b91588f3b00dde/Process_Comp2.jpg" data-mid="196779439" border="0" src="https://freight.cargo.site/w/1000/i/82849def3f00a6109caeee95d7955b62294a6699a50ee840c3b91588f3b00dde/Process_Comp2.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ea2a4c0089056e0b25ae6c05be44b939e93ac283731a7eb53aa3593a170c78c1/Process_Comp3.jpg" data-mid="196779440" border="0" src="https://freight.cargo.site/w/1000/i/ea2a4c0089056e0b25ae6c05be44b939e93ac283731a7eb53aa3593a170c78c1/Process_Comp3.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cc64e3d17fb3234651c59412c4744c8e16fc0e10e5f476fe8fffb6fe8303fe33/Process_Comp1.jpg" data-mid="196779438" border="0" src="https://freight.cargo.site/w/1000/i/cc64e3d17fb3234651c59412c4744c8e16fc0e10e5f476fe8fffb6fe8303fe33/Process_Comp1.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4e974ce6cc4dda80c888ccf6494812484e539bd0cacf50cbeb0f469e45d18883/Process_Comp4.jpg" data-mid="196779441" border="0" src="https://freight.cargo.site/w/1000/i/4e974ce6cc4dda80c888ccf6494812484e539bd0cacf50cbeb0f469e45d18883/Process_Comp4.jpg" /> Final Sequence <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5676f64283bfeefbb0f3b0191d593949b92deade45ae7899274621e7f9d6c092/Car_Frame1.jpg" data-mid="196754901" border="0" src="https://freight.cargo.site/w/1000/i/5676f64283bfeefbb0f3b0191d593949b92deade45ae7899274621e7f9d6c092/Car_Frame1.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/579ef4c939ddee73e9be4fd4e224e1f035f5b7cf90ad1ca3ad676e972956b12d/WarMap_Frame4.jpg" data-mid="196754907" border="0" src="https://freight.cargo.site/w/1000/i/579ef4c939ddee73e9be4fd4e224e1f035f5b7cf90ad1ca3ad676e972956b12d/WarMap_Frame4.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0c8893d69504fb59ce7dd15763d765e6e72dbc7ee73dfe2a6cc56439a2be2cef/Book_Frame2.jpg" data-mid="196754899" border="0" src="https://freight.cargo.site/w/1000/i/0c8893d69504fb59ce7dd15763d765e6e72dbc7ee73dfe2a6cc56439a2be2cef/Book_Frame2.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ab6af225bc4601d11e72cddc990b357facfaaf62a39641f81c65834df73981e0/Card_Frame3.1.jpg" data-mid="196754903" border="0" src="https://freight.cargo.site/w/1000/i/ab6af225bc4601d11e72cddc990b357facfaaf62a39641f81c65834df73981e0/Card_Frame3.1.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5dbb1566d39289881e10e665be6d106c662ce924560fc483b604a96ad9a51631/TowersFrame5.jpg" data-mid="196754906" border="0" src="https://freight.cargo.site/w/1000/i/5dbb1566d39289881e10e665be6d106c662ce924560fc483b604a96ad9a51631/TowersFrame5.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/750bd010d0fed24f9c2de1aa82ea5362a5a9ad9f2c53b706b0e9ff164d82f6dc/Scale_Frame6.jpg" data-mid="196754904" border="0" src="https://freight.cargo.site/w/1000/i/750bd010d0fed24f9c2de1aa82ea5362a5a9ad9f2c53b706b0e9ff164d82f6dc/Scale_Frame6.jpg" /> https://ewanleedesign.com/Argo-AI Sun, 05 Nov 2023 13:53:08 +0000 Ewan's Portfolio https://ewanleedesign.com/Argo-AI Argo AI ︎︎︎Rebrand Programs: Photoshop, Illustrator, InDesign, After Effects&nbsp; In Argo AI's rebrand, the vision centers on seamlessly integrating AI into our daily lives. Driven by a commitment to accessible technology, the abstract design artfully fuses connection and curiosity, sparking intrigue and radiating elegance. This visual style reflects the dedication to establishing AI as an indispensable part of our technological landscape, embodying sophistication and seamless integration throughout the entire rebrand. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5650a549f38da81f51f010c328a8b40dc2b7b7f989fd2452e64820e961cb304c/IP_1.jpg" data-mid="196776646" border="0" src="https://freight.cargo.site/w/1000/i/5650a549f38da81f51f010c328a8b40dc2b7b7f989fd2452e64820e961cb304c/IP_1.jpg" /> Key Words Curiosity. Supportive. Technology. Nature. Elegance. Connection. Logo The logo, inspired by origami, embodies creative curiosity and mental well-being. Transforming into road-like monograms, it symbolizes journey and connectivity, while revealing water drop shapes for a touch of nature's inspiration and fluidity. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bbc28aeec2f86d19f3150a0d170c69a8a7a17caa01bcf201684d5ffbba6bf26c/Argo_Lockup-01.jpg" data-mid="197414183" border="0" src="https://freight.cargo.site/w/1000/i/bbc28aeec2f86d19f3150a0d170c69a8a7a17caa01bcf201684d5ffbba6bf26c/Argo_Lockup-01.jpg" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/81090e19fcb73e958b306dccecfd80602df6bde52dac2f88f943162053ca0649/Argo_logo-01.png" data-mid="197414003" border="0" src="https://freight.cargo.site/w/1000/i/81090e19fcb73e958b306dccecfd80602df6bde52dac2f88f943162053ca0649/Argo_logo-01.png" /> Logo Reveal Brand Colors &nbsp; &nbsp;&nbsp; &nbsp;Photo Style <img width="8355" height="2805" width_o="8355" height_o="2805" data-src="https://freight.cargo.site/t/original/i/8f39035b0b3f3f895ff024c380ae407611f48aae8506b5cd9dec9f2b71ce5fe1/Colors_ARGO-01.png" data-mid="197416254" border="0" src="https://freight.cargo.site/w/1000/i/8f39035b0b3f3f895ff024c380ae407611f48aae8506b5cd9dec9f2b71ce5fe1/Colors_ARGO-01.png" /> <img width="4221" height="4500" width_o="4221" height_o="4500" data-src="https://freight.cargo.site/t/original/i/fb241244ce6bc835e104ea06e214c4383b14bcddf1ab6e1063bcf4115eff51ef/Photostyle_ARGO-01.png" data-mid="197416255" border="0" src="https://freight.cargo.site/w/1000/i/fb241244ce6bc835e104ea06e214c4383b14bcddf1ab6e1063bcf4115eff51ef/Photostyle_ARGO-01.png" /> Typography <img width="8000" height="3388" width_o="8000" height_o="3388" data-src="https://freight.cargo.site/t/original/i/81a659c4c0cd6098a36b09fda0a071cea806ce2db4cbd3116209f0dae98049dc/Type_Argo-01.png" data-mid="197419361" border="0" src="https://freight.cargo.site/w/1000/i/81a659c4c0cd6098a36b09fda0a071cea806ce2db4cbd3116209f0dae98049dc/Type_Argo-01.png" /> Website/Phone The road-like monogram is used throughout social media and the website to encourage the viewer to go along a journey of what Argo AI is like. <img width="6805" height="3280" width_o="6805" height_o="3280" data-src="https://freight.cargo.site/t/original/i/ab723d227ed7e50810c34e778aa5ebe4cea7331126f8bb2796d4a2adfd58f12e/Argo_Web-01.png" data-mid="197419350" border="0" src="https://freight.cargo.site/w/1000/i/ab723d227ed7e50810c34e778aa5ebe4cea7331126f8bb2796d4a2adfd58f12e/Argo_Web-01.png" /> Instagram <img width="9230" height="3080" width_o="9230" height_o="3080" data-src="https://freight.cargo.site/t/original/i/a479c1985e0b200217b16d70b9c77ba6e4a47748cad60c7f971d3b320ccc62f5/SOcialMedia_argo-01.png" data-mid="197420308" border="0" src="https://freight.cargo.site/w/1000/i/a479c1985e0b200217b16d70b9c77ba6e4a47748cad60c7f971d3b320ccc62f5/SOcialMedia_argo-01.png" /> Youtube <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/6f326cede6c468f0ae11ac60b98fdce258797cef0f6b5e837328622176b53c21/Argo_thumbnails-01.png" data-mid="197420793" border="0" src="https://freight.cargo.site/w/1000/i/6f326cede6c468f0ae11ac60b98fdce258797cef0f6b5e837328622176b53c21/Argo_thumbnails-01.png" /> <img width="7775" height="4500" width_o="7775" height_o="4500" data-src="https://freight.cargo.site/t/original/i/f3dc4b6a255cafc9147e317731db23b29f0ad04b4c3144325fd16f7697224717/YT_Argo-01.png" data-mid="197420789" border="0" src="https://freight.cargo.site/w/1000/i/f3dc4b6a255cafc9147e317731db23b29f0ad04b4c3144325fd16f7697224717/YT_Argo-01.png" /> Argo Ride App <img width="8000" height="3184" width_o="8000" height_o="3184" data-src="https://freight.cargo.site/t/original/i/56949ade51bda07f66dd6f928e167bb8b356972982ce81a5e8515ab753f1f286/Argo_app-01.png" data-mid="197420296" border="0" src="https://freight.cargo.site/w/1000/i/56949ade51bda07f66dd6f928e167bb8b356972982ce81a5e8515ab753f1f286/Argo_app-01.png" /> Poster &nbsp; Billboards <img width="7775" height="4500" width_o="7775" height_o="4500" data-src="https://freight.cargo.site/t/original/i/068231c3e9835efb328440d8a1a031f416fea8373880b86a0d3e6bbdc663bcc9/argoPosters-01.jpg" data-mid="197421289" border="0" src="https://freight.cargo.site/w/1000/i/068231c3e9835efb328440d8a1a031f416fea8373880b86a0d3e6bbdc663bcc9/argoPosters-01.jpg" /> <img width="7775" height="4500" width_o="7775" height_o="4500" data-src="https://freight.cargo.site/t/original/i/f1062571ab43eefd39fca2f175d1a361b558fbc825402e90ce59d3144212157d/argoposter2-01.jpg" data-mid="197421288" border="0" src="https://freight.cargo.site/w/1000/i/f1062571ab43eefd39fca2f175d1a361b558fbc825402e90ce59d3144212157d/argoposter2-01.jpg" /> Stationery <img width="5000" height="3460" width_o="5000" height_o="3460" data-src="https://freight.cargo.site/t/original/i/869ae85a4bb8cf594ec92f3d3514b5292e340d2b48c824e94ea200b7279e6a66/StationeryRender.jpg" data-mid="197421597" border="0" src="https://freight.cargo.site/w/1000/i/869ae85a4bb8cf594ec92f3d3514b5292e340d2b48c824e94ea200b7279e6a66/StationeryRender.jpg" /> <img width="3500" height="2625" width_o="3500" height_o="2625" data-src="https://freight.cargo.site/t/original/i/e4e6340f30a1a4ccf9f6d350ffdb693a59218a4464ded8cc68b1c4cf25dfa982/BusinessCardRender.jpg" data-mid="197421595" border="0" src="https://freight.cargo.site/w/1000/i/e4e6340f30a1a4ccf9f6d350ffdb693a59218a4464ded8cc68b1c4cf25dfa982/BusinessCardRender.jpg" /> <img width="2432" height="1883" width_o="2432" height_o="1883" data-src="https://freight.cargo.site/t/original/i/f284ad3f9f6e56fbe65e2fa87b5ce9e0ab66f1096c786a4ef23f16ed877f925b/PNGidbasge.png" data-mid="197421736" border="0" src="https://freight.cargo.site/w/1000/i/f284ad3f9f6e56fbe65e2fa87b5ce9e0ab66f1096c786a4ef23f16ed877f925b/PNGidbasge.png" /> Office/Environment <img width="4000" height="2400" width_o="4000" height_o="2400" data-src="https://freight.cargo.site/t/original/i/22ee4949662f2f4ccaf035458a549bd0fa0cf63f2759c0e214b8bb251b69e3a7/Office13.jpg" data-mid="197422202" border="0" src="https://freight.cargo.site/w/1000/i/22ee4949662f2f4ccaf035458a549bd0fa0cf63f2759c0e214b8bb251b69e3a7/Office13.jpg" /> <img width="2073" height="2841" width_o="2073" height_o="2841" data-src="https://freight.cargo.site/t/original/i/9d24cfb61e2d6137efe2b866d5694f6bc52d145e39dbc14133b456e08636b9e6/interior_argo-01.png" data-mid="197422495" border="0" src="https://freight.cargo.site/w/1000/i/9d24cfb61e2d6137efe2b866d5694f6bc52d145e39dbc14133b456e08636b9e6/interior_argo-01.png" /> <img width="4000" height="3465" width_o="4000" height_o="3465" data-src="https://freight.cargo.site/t/original/i/944530a2cc987bf8f9668701524aa8894661a1e12b07ccb989a242a8bf3e29fc/Office3.jpg" data-mid="197422201" border="0" src="https://freight.cargo.site/w/1000/i/944530a2cc987bf8f9668701524aa8894661a1e12b07ccb989a242a8bf3e29fc/Office3.jpg" />