Argo AI

︎︎︎Rebrand

Programs:
Photoshop, Illustrator, InDesign, After Effects 

In Argo AI's rebrand, the vision centers on seamlessly integrating AI into our daily lives. Driven by a commitment to accessible technology, the abstract design artfully fuses connection and curiosity, sparking intrigue and radiating elegance. This visual style reflects the dedication to establishing AI as an indispensable part of our technological landscape, embodying sophistication and seamless integration throughout the entire rebrand.

Key Words

Curiosity. Supportive. Technology. Nature. Elegance. Connection.

The logo, inspired by origami, embodies creative curiosity and mental well-being. Transforming into road-like monograms, it symbolizes journey and connectivity, while revealing water drop shapes for a touch of nature's inspiration and fluidity.

The road-like monogram is used throughout social media and the website to encourage the viewer to go along a journey of what Argo AI is like.