Label Lunacy

︎︎︎Motion
︎︎︎3D

Programs:
Cinema4D, After Effects 

Collaborators:
Eva Song

"Label Lunacy" dissects how high-end luxury brands manipulate consumer behavior by presenting everyday items as must-have luxury possessions. In this mock Louis Vuitton product reveal, a regular foldable chair is branded as the "Portable Throne," revealing the disconnect between actual value and the inflated perception created by branding. The goal is to highlight the irony in consumer choices influenced by marketing tactics and the deceptive nature of brand-driven decisions. The satire playfully pokes fun at the desire for designer brands, seen in trends like Supreme's collaborations, emphasizing people's inclination towards labels, regardless of the product's utility.

In Depth

In this satirical advertisement, Louis Vuitton presents the "Portable Throne," a clever rebrand of a regular foldable chair infused with their signature high-end aesthetics.The primary objective is to deceive viewers into believing it's a genuine product ad.

The animation unfolds with captivating close-ups, showcasing the chair from various angles. It then cleverly places the "Portable Throne" in diverse settings, highlighting its portability. Vivid displays of the chair, accompanied by playful movements, lead to a captivating final cut. The Louis Vuitton logo elegantly concludes the animation, adding a touch of sophistication to the satirical showcase.

The moodboard for this product reveal centers on a mysterious and dramatic aesthetic. The color palette is dominated by deep, subtle opulent browns and dark tones, creating an intriguing and enigmatic atmosphere.